Trade Shows can be tricky. It doesn’t take a wizard to get attendees from the aisle carpet onto YOUR booth carpet. Just follow these DOs & DON’Ts and you’ll conjure up more qualified leads and fill your booth before you can say Abracadabra!!
Most of these are just common sense for trade shows, but we all need reminders occasionally. And maybe, just maybe, you might learn something new!
Trade Show Tips are sorely needed as trade shows themselves are on the upswing and companies are spending more to attend and attract customers. So, why do I see so many easily fixed mistakes still happening in the booths I observe? No one is telling the staff on the floor how to “work” the booth! With the amount of money spent by organizations to attend a trade show you would think they would want to get the maximum ROI. Well, these very easy to follow Trade Show Tips will help you get the most out of your trade show dollars.
An email pops up on a Friday from a third-party asking if I have availability in the summer as a trade show presenter. A quick look at my calendar and the answer is, “Yes!” I quickly reply so, and a few minutes later get the response, “Great. They need to see a video of you, in action, as a trade show presenter.” Ugh. I don’t have one. Oh sure, I spent a small fortune on my corporate emcee video, but my work as a trade show presenter have always come by word of mouth or a client watching me present live on the show floor and hiring me after seeing me “in action”…not on tape…ever! I wrote back that I’d have something to them by early next week. Gulp! Okay, now what?
It’s funny, when I was asked prior to 3rd grade what I wanted to be when I grew up, my pat answer was, “A Doctor, TV Star or Ice Cream Man.” Cute, huh? But things changed. You see, in 2nd grade I was friends with everyone in my class. As a matter of fact, I was voted “Student of the Month” the first week of class: it was kind of a popularity thing. So, you can imagine my dismay when my parents announced we were moving. “What!?! NO!!!” They assured me it was just one town over and being an outgoing and “funny” kid I would make new friends easily. I thought, “Yeah, they’re right,” and enjoyed the rest of my summer before the move.
Magazine article? As a meeting emcee and trade show presenter, let’s face it, I didn’t have the New York Times, USA Today or even the Piquionne Gazette banging down my door to write an article about me and my unique career. So, I found a fun, nifty (a word that’s not used enough these days) and uncomplicated way to have an article written about one’s self and small business. This article can then be used as a marketing device and way to get some free electronic press. I am sure there are other companies you could go through, but the one I found easiest was Voyage Media.