Tag Archives: professional trade show presenter
Trade Shows can be tricky. It doesn’t take a wizard to get attendees from the aisle carpet onto YOUR booth carpet. Just follow these DOs & DON’Ts and you’ll conjure up more qualified leads and fill your booth before you can say Abracadabra!!
Most of these are just common sense for trade shows, but we all need reminders occasionally. And maybe, just maybe, you might learn something new!
Trade Show Tips are sorely needed as trade shows themselves are on the upswing and companies are spending more to attend and attract customers. So, why do I see so many easily fixed mistakes still happening in the booths I observe? No one is telling the staff on the floor how to “work” the booth! With the amount of money spent by organizations to attend a trade show you would think they would want to get the maximum ROI. Well, these very easy to follow Trade Show Tips will help you get the most out of your trade show dollars.
When I work as a Tradeshow Presenter Las Vegas is the city I find myself in most often. I figure I’ve been there over 80 separate times. So, sufficed to say, I have that city down on where to stay & eat and what to do on the nights I’m not exhausted from standing and talking all day.
STUFF TO DO:
When I first started going to Las Vegas I would always book tickets to see a big show ahead of time for 2 reasons: a lot of the shows sell out and I like good seats. I’ve seen all the Cirque shows (“O” was the best to me), Tony Bennett, Blue Man Group, Ray Charles, George Carlin (3 times), Jay Leno, David Copperfield, Siegfried & Roy, Penn & Teller, Rich Little, etc. Check the calendar as some really big stars might be doing one night, on the night you have free.
An email pops up on a Friday from a third-party asking if I have availability in the summer as a trade show presenter. A quick look at my calendar and the answer is, “Yes!” I quickly reply so, and a few minutes later get the response, “Great. They need to see a video of you, in action, as a trade show presenter.” Ugh. I don’t have one. Oh sure, I spent a small fortune on my corporate emcee video, but my work as a trade show presenter have always come by word of mouth or a client watching me present live on the show floor and hiring me after seeing me “in action”…not on tape…ever! I wrote back that I’d have something to them by early next week. Gulp! Okay, now what?