Richard Laible’s Blog
An email pops up on a Friday from a third-party asking if I have availability in the summer as a trade show presenter. A quick look at my calendar and the answer is, “Yes!” I quickly reply so, and a few minutes later get the response, “Great. They need to see a video of you, in action, as a trade show presenter.” Ugh. I don’t have one. Oh sure, I spent a small fortune on my corporate emcee video, but my work as a trade show presenter have always come by word of mouth or a client watching me present live on the show floor and hiring me after seeing me “in action”…not on tape…ever! I wrote back that I’d have something to them by early next week. Gulp! Okay, now what?
It’s funny, when I was asked prior to 3rd grade what I wanted to be when I grew up, my pat answer was, “A Doctor, TV Star or Ice Cream Man.” Cute, huh? But things changed. You see, in 2nd grade I was friends with everyone in my class. As a matter of fact, I was voted “Student of the Month” the first week of class: it was kind of a popularity thing. So, you can imagine my dismay when my parents announced we were moving. “What!?! NO!!!” They assured me it was just one town over and being an outgoing and “funny” kid I would make new friends easily. I thought, “Yeah, they’re right,” and enjoyed the rest of my summer before the move.
Magazine article? As a meeting emcee and trade show presenter, let’s face it, I didn’t have the New York Times, USA Today or even the Piquionne Gazette banging down my door to write an article about me and my unique career. So, I found a fun, nifty (a word that’s not used enough these days) and uncomplicated way to have an article written about one’s self and small business. This article can then be used as a marketing device and way to get some free electronic press. I am sure there are other companies you could go through, but the one I found easiest was Voyage Media.
Over the past 20+ years as a professional emcee I have become quite astute at packing ONE carry-on bag for a five days’ worth of travel as most of my work takes place away from where I live. (Caveat: being a man, I cannot speak for female travelers, as I have never packed a suitcase for a lady) One reason I do this is that I never have to worry about the airlines losing my luggage (stuff I need for my role as emcee), something I hear happens from time to time.
5 Engaging Ways to Drive Trade Show Traffic!
In the crazy world of trade shows I’ve seen almost every conceivable attempt to draw attendees into booths in my 20+ years as a presenter, writer and consultant. From a random marketing person standing in the middle of the booth awkwardly giving a PowerPoint presentation to a full-blown Cirque du Soleil act outfitted with a flying trapeze.
The former has most attendees simply walk by without a second glance, the latter gathers big crowds but costs a fortune (you’ve already paid too much for that square of carpet, drayage, flights, hotel rooms, etc.) with no personal engagement or educational benefits to your brand.
Public speaking is listed as American’s #1 fear (death is at #5 & loneliness, weighing in at #7). Guess that means that most of us are less afraid of dying alone than of “making fools of ourselves” in front of others, which is a possibility if you emcee meetings and events.
But let’s say a boss said you MUST get in front of a group of any number of people and emcee meetings, a seminar, conference, awards dinner, or any other of a number of events. Well, the best way to overcome any fear you might have is to face that fear and be as prepared as possible in your new role as an emcee. I can’t stress enough that the more you’re prepared the less you’ll feel stressed, and the list below will be a huge help getting you there. So, here are my…
While I am creating a buzz about your trade show exhibit around the convention hall floor, there are a number of thing you and your staff can be doing before, during and after the show to ensure that you have a trade show success.
From FOX Business, here are some strategies to consider:
Attending conferences and trades shows, especially those located in other cities, can be costly–in time and money. Inc. Magazine helps with a little direction with the 14 Conferences Every Small-Business Owner Should Attend.